Marketing in the New Millennium: Emerging Issues and Trends

نویسنده

  • Jaspal Singh
چکیده

Given the focus on marketing research, the present paper combines both the academic and the practitioner perspectives to highlight several issues and emerging trends that will shape the role of marketing research in the new millennium. These include redefinition of marketing researcher, the ongoing nature of marketing research, qualitative research, Internet marketing research, and ethical issues in marketing

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تاریخ انتشار 2012